This viewpoint continues to gain support, even though the desperate market for cellulite fighting products an services is expected to grow to over 200 million dollars a year by 2012.

In most of their summary references – these experts do allude to the fact that the only way to reduce or prevent the appearance of cellulite is through a properly structured and targeted exercise routine.

Even though the FDA has technically approved several dozen types of anti-cellulite gadgets, it only judges them on whether they provide short-term changes in appearance. Approvals are not based on actual, structural, long lasting reductions in cellulite.

"We don’t have any third party research data or official proof about how long the reduction effect lasts," claims an FDA spokes-person referenced in the well known, Wall Street Journal in a feature article: "The Latest Cellulite Treatments Sound Too Smooth to Be True." After reading this article – it’s hard to believe how many women still buy into these devices and gimmicks.

CST (Cosmetic Surgery Today) details the primary paradox in this industry of desperation, empty promises and big money:

Most of the anti-cellulite treatment plans require the woman to commit a series of cellulite reduction treatments in order to see any substantial changes. For example a series of about ten visits is the typical, ‘initial’ treatment plan, and women are ‘advised’ to maintain a sensible diet and healthy lifestyle throughout the cellulite treatment process.

Skeptics and critics of these beauty-spa/cosmetic procedures highlight that most treatments, at best, may only offer short term improvements, and that most are simply ‘jazzed-up’ massage sessions that only reduce the ripples & dimples, and the appearance of cellulite on a temporary basis – with no lasting improvements.

They also mention that those women who may have experienced improvements could have done so with properly targeted exercise alone.

But despite all the evidence of doubt, supporters (mainly the companies that sell them) of cellulite treatments state that these non-invasive cellulite treatment procedures are a viable way to drop a few inches, tighten loose skin and see changes within 3 – 4 months.

"None of these things has been shown in any definitive, objective way to offer improvement for cellulite areas," states Bob Weiss of the American Society for Dermatologic Surgery. "If there was proof – women would be going crazy – and the undeniable proof would be all over the news and talk shows. There would be no debate."

Cellulite device manufacturers stand behind their treatments’ effectiveness, however many women have been deeply disappointed. In reader surveys about a few anti-cellulite devices, just a small fraction of women said "Yes" to the straight question "Was the money you spent worth it?"…

– Vela-Shape, 10%

– Thermage, 34% (Thermage is a supposed skin ‘tightening’ device, but the company has recently included an anti-cellulite attachment – like on a vacuum cleaner.)

Other cellulite treatment machine were not officially rated: Smooth-Shapes from Elemé Medical Co., Velasmooth, the most recent edition of the ‘VelaShape’ from Syneron, The ‘Dermosonic’ by Sybaritic, and ‘Endermologie’ from L.P.G. Systems out of France.

Dermatologist Ava Chambon M.D. of Santa Monica, is very skeptical about what supposed cellulite removal treatments can offer. She states the claims of "This device will get rid of cellulite…" is one of the world’s top lies (costing women millions and millions every year), very close behind "I’ll call you in the morning, I promise."

A more objective viewpoint is offered by Christopher Zachary M.D., chairman of the Dept. of Dermatology at U.C.I. He claims the dimply fat that frustrates so many women is just a secondary sex characteristic like breasts and wide hips that can only be improved with exercises that enhance the structure of the underlying muscles, beneath the skin that shows the cellulite bumps.

Visit
http://www.atozfitness.com/recommends/cellulite-reduction.html   right now to find out more about what cellulite actually is, what really gets rid of cellulite and why scams do not get rid of it.

She looks great in her ‘sexy jeans… She looks amazing in a form fitted skirt… and she actually looks like a ‘hottie’ in her workout gear… But when she’s naked – she can’t stand to look at her trouble spots in the mirror because of her cellulite…

A bikini is out of the question… the short little dress won’t see the light of day… and her man is only allowed to "see her" with the lights off…

She doesn’t know why she has it. She’s heard so many different ‘theories’. And she’s wasted hundreds, if not, thousands on supposed ‘cellulite treatments’ – only to find more disappointment and frustration when her cellulite got worse, instead of better…

She may have even tried "the gym thing" – doing the same routine every other members does – again only to find the cellulite is still there…

She loves her weight, her size and even her shape… All she wants is to be cellulite free…

Truth be told there is only one proven way to get rid of cellulite. And yes, it is ‘exercise’ – but it’s not just any old fitness routine… The effective way to banish cellulite is with a specifically structured, laser-targeted cellulite reduction exercise program.

In order for the program to deliver the desired results, it must include these six principles called, R.E.D.U.C.E.

R.E.D.U.C.E.

1 – Replace all ‘weight and machine’ lower body exercises with bodyweight exercises — this may seem counter-intuitive to the mainstream ‘fitness’ approach to cellulite reduction – but its the main reason why it actually works…
2 – Emphasize the slowness of each repetition – This allows the whole muscle to be involved and properly engaged in each exercise – a key to lower body cellulite reduction
3 – Don’t get caught up in the ‘No pain – no gain’ mentality — this concept forces women to think "doing more is better" which is not the case. This actually prohibits the desired result of cellulite reduction and this is also where exercise related injuries occur…
4 – Utilize ‘items’ in your home for a complete lower body, anti-cellulite exercise program — items such as a cushioned chair or couch, a firm ottoman, and a pantry step stool are ideal…
5 – Concentrate on moving from one exercise to the next with no more than 20 seconds between sets — this is an important element for the cellulite reduction effect…
6 – Expect visible cellulite reduction to start within 2 - 3 weeks if you get your lower body sessions in three times per week (some women can get away with just two sessions per week).

It is widely know that cellulite affects women of all ages, body types, and body weights.

Unfortunately this allows for a lot of unscrupulous marketers of ‘hyped up’ products, to take advantage of desperate and hopeful women. They employ sneaky advertising tactics that prey on the emotional pain of this large target market – bringing in hundreds of millions of dollars in profits year after year – WITHOUT delivering the promised results…

But even when a woman tries the ‘exercise’ approach to cellulite reduction – she usually falls victim of simply not being on a cellulite-specific exercise program… Hence perpetuating her constant battle with all the ways her cellulite affects her daily life, attitude and happiness…

If you’ve "tried everything" with no results to show for your efforts -take a close look at your exercise program (if you are on one right now) and see how you can incorporate the principles of R.E.D.U.C.E. outlined above.

Most of all just be aware that the only way to get rid of the ‘orange peel’ look of your ‘problem zones’ is by proper stimulation of the muscles directly beneath your cellulite areas – not with some ‘bodybuilder’ routine, not with a magical rub-on cream and not with a vibrating toxin releasing massage treatment.

Joey Atlas is the Creator of http://www.getridofyourcellulite.com/ (for cellulite site) and the Publisher of the controversial ‘Cellulite Reduction Report’
Visit his site now to read the current issue of his report – it will blow your mind…